ADD ARCHITECTURE STUDIO

XANA
Clothing Boutique Showroom
Kifissia, Greece 2019

Architecture
ADD Architecture Studio

Interior & Light Design
ADD Architecture Studio

ADD Architecture Studio Design Team
Dionysis Koutsioumaris, Argyris Chronopoulos

Photography
ADD Architecture Studio

The showroom concept draws inspiration from the essence of the Greek summer and incorporates minimalist elements that evoke the familiar atmosphere of the Greek islands. The design aims to create the illusion of a larger and longer space within the small showroom by introducing two new converging axes, which reimagine the internal dimensions and perspective of the space.

On the floor, these axes are expressed as luminous lines that define a central circulation triangle and two side zones for showcasing items. The central triangle is covered with cement tiles reminiscent of walking along narrow cobblestone alleys typical of Greek islands. This material choice creates a seamless connection between the rough exterior and the interior of the showroom. The side showcasing zones are finished with dark grey cement flooring, enhancing the contrast between the hanging clothes and the showroom’s light color palette.

The roof features the same axes, represented by steel beams forming a triangular pergola that supports lighting and hangers. This inclined pergola structure creates a dynamic perspective that draws the visitor toward the fitting rooms at the far end of the showroom. The pergola’s skin, made from white-painted cane rolls, integrates hidden diffuse lighting, and the entire structure is a reinterpretation of traditional shading designs often found on Greek islands.

Walls are finished with hand-pulled white plaster, featuring delicate carved lines that create subtle shadow effects, enhancing the showroom’s overall sense of depth and perspective. A white birch wooden slat frames the plaster, running the entire perimeter and marking the threshold of the fitting rooms.

The vanishing point of this artificially created perspective is placed on the fitting room walls, which are clad in the same cane material as the pergola. As visitors approach, the luminous floor line breaks to signal the entrance to the fitting rooms, leading to a secondary white birch triangle that defines the location of the cashier’s table.